Press Release

14 April 2025

Mitie launches new corporate narrative to strengthen its commitment to creating better places for people and communities

  • Mitie has introduced a new vision for the future of high performing places, building on its ‘Facilities Transformation’ strategy launched in October 2023
  • Centred around the concept of ‘Better Places; Thriving Communities’ the focus is on pushing boundaries to unlock the true potential of places to add value for the people and communities that depend on them
  • As part of its new vision, Mitie commits to uplift 1 million lives through social mobility, inclusion, wellbeing and skills training.

Mitie has unveiled a new corporate narrative focused on the future of high performing places, centred on a core purpose of “Better Places; Thriving Communities”.

As the UK’s leading integrated facilities management (IFM) company – providing security, engineering, decarbonisation and hygiene services – and one of the UK’s largest employers, Mitie employs 72,000 colleagues working across the public and private sectors, in offices, shopping centres, hospitals, schools, banks, supermarkets, government buildings and critical national infrastructure (amongst others). 7 million Britons pass through the buildings that Mitie takes care of every day.

This new positioning builds on Mitie’s strategic commitment to the ‘Facilities Transformation’ of the built environment.  Mitie aims to create better places and thriving communities through technology, sustainability and support for local communities, and has pledged to uplift 1 million lives through social mobility, inclusion, wellbeing and skills training.

The new positioning is complemented by a bold new visual identity, which reflects the threads and the fabric that connect people to the places they depend on.

Maria Winn, Chief Marketing Officer, Mitie said: “Our last major revision of our positioning, purpose and visual identity – under the banner of ‘The Exceptional Every Day’ – was back in 2018.  Since then, Mitie’s focus has shifted from Facilities Management to Facilities Transformation. We’re proud that the places we take care of really help the communities we serve, and this is reflected in the new narrative and design.”

Phil Bentley, Chief Executive Officer, Mitie said: “Better places; thriving communities” reflects Mitie’s evolution into the business we are today, and the business we plan to be tomorrow. As the built environment continues to evolve, we are at the forefront of that change. We create places where people live and work. With our technology, innovation and passion for excellence, we are creating zero carbon, technology-enabled places that are safe, connected, comfortable, responsive and resilient. Mitie is the future of high-performing places.”   


Notes to editors

Founded in 1987, Mitie employs 72,000 colleagues and is the leading technology-led Facilities Transformation company in the UK. We are a trusted partner to around 3,000 blue chip customers across the public and private sectors, working with them to transform their built estates, and the lived experience for their colleagues and customers, as well as providing data-driven insights to inform better decision-making.    

In each of our core services of engineering (hard services) and security and hygiene (soft services) we hold market leadership positions. We also deliver projects capabilities in the areas of power and grid connections, building fit outs & modernisation, decarbonisation, fire & security, and telecoms infrastructure. Our sector expertise includes central government, critical national infrastructure, defence, financial services, healthcare & life sciences, local government & education, retail & logistics and transport & aviation.    

We hold industry-leading ESG credentials, including a place on the CDP Climate change A List, and in the past 12 months we have received multiple industry awards including Best Low Carbon Solution and Net Zero Carbon Strategy of the Year. Targeting Net Zero by the end of 2025, our ambitious emissions reduction plans have been validated by the Science Based Targets initiative (SBTi). We have been recognised as a UK Top Employer for the sixth consecutive year. Find out more at www.mitie.com.