Mitie, the UK’s leading facilities management company, has appointed marketing veteran Maria Winn, formerly Maria Cameron, as its new Chief Marketing Officer (CMO). Maria brings over 20 years of experience to Mitie, having led marketing teams for businesses including BT, Ford Motor Company and Vodafone. She is also the founder of a successful strategic marketing consultancy and a Fellow of the Chartered Institute of Marketing (CIM).
Maria will lead the Group Marketing Team for Mitie, with her responsibilities including its brand, propositions, digital, content and marketing operations, in support of the business’s broader corporate strategy and growth plans. Her focus will be on increasing awareness of Mitie’s growing services with existing clients and further enhancing its position as the market leader in the facilities management industry. This includes Mitie’s commitment to sustainability and decarbonising Britain through its Plan Zero commitment to achieve net zero carbon for its operational emissions by 2025 and support its customers in decarbonising their businesses.
Having begun her career as a Mechanical Engineer at Ford Motor Company, Maria is a strong advocate for women in STEM careers, and passionate champion of issues relating to diversity and inclusion.
Phil Bentley, Chief Executive Officer, Mitie, said:
“We are very pleased to welcome Maria to the Mitie team at such an exciting time for the business. Through our ‘Science of Service’ approach, we offer our customers industry leading technology solutions that ensure that workspaces work efficiently, enabling us to deliver the exceptional, every day. Maria’s technical background and B2B experience is a great addition to our Marketing Team in driving Mitie’s exciting growth agenda.”
Maria Winn, Chief Marketing Officer, Mitie, said:
“Many of our customers are facing significant challenges – creating safe workspaces, decarbonising estates, and using real-time data to optimise building effectiveness. Mitie has the technology and solutions to help. With our focus on creating value for customers and supporting the business’s broader strategy, I am excited to be joining Mitie at this time as we work to help our customers overcome these challenges, while also setting the standard for the facilities management industry. My priority is to look at how we source and implement the insights that will enable us to continue to lead the industry, launching market propositions that our clients truly value.”
Notes to editors
Notes to editors
Maria Winn joined Mitie on Monday 13 September and replaces former CMO Chris Copeland.
Mitie has an award-winning marketing team, having receive several industry awards for its work, including Best Website at the UK Digital Experience Awards, Best Multi-Channel Campaign at the B2B Marketing Awards, and Bronze Award for Direction at the EVCOM Industry Awards.
About Mitie
Founded in 1987, Mitie’s job is to look after places where Britain works and is the leading facilities management company in the UK. We offer a range of services to Central Government and Defence customers; Communities (Healthcare, Education and Local Authorities); and Technical Services (Engineering Services, Energy, Water and Real Estate Services) and Business Services (Security, Cleaning and Office Services) to Private Sector clients in Financial Services, Manufacturing, Transport, Retail and Telecoms and increasingly to the public sector. Finally, our Specialist Services (Care & Custody, Landscapes and Waste Management) division serves both the public and private sector in these niche businesses.
Mitie acquired Interserve’s FM business in December 2020 and now employs 75,000 people we are the champion of the ‘Front-Line Heroes’ who have kept Britain working during the COVID-19 pandemic. We take care of our customers’ people and buildings, through the ‘Science of Service’, delivering essential services and deploying industry leading technology to create safe and effective workspaces.
The business continues to execute its technology-led strategy and in the past six months has received multiple awards.
Find out more at www.mitie.com.