A new free iPhone app has been launched today to give greater freedom to people with specific access requirements who are planning a trip to the capital.
Linked to the Greater London Authority’s (GLA) InclusiveLondon.com website, the app provides a range of information to people with access needs, including those with disabilities, older people and parents with young children and buggies.
The app provides people with greater flexibility and power to locate accessible places while on the move around the capital. Visitors can use it to locate accessible hotels, restaurants, pubs, shops, museums, art galleries, tourist attractions and London 2012 venues.
It enables them to easily find businesses that meet their requirements from an ever growing register of a hundred thousand London businesses, of which 30,000 have detailed access information. The site also allows visitors to post reviews of the places they have visited.
Deputy Mayor of London, Richard Barnes, said: "InclusiveLondon.com has proven to be a valuable resource for people visiting the capital and the new free app will make finding accessible places even easier. As we work to improve accessibility before and after the Games, I encourage businesses across the city to do all they can to improve access and help people make the most of their time in London.
"Grant Kennedy, Managing Director of Direct Enquiries said, "Visitors to London can now use the Inclusive London App to find business and places that meet their specific access requirements, such as wheelchair or pushchair access, parking, baby changing and accessible toilets."
"Businesses can register basic information free of charge and upgrade to detailed information and audits by contacting Direct Enquiries. All organisations are looking to maximise footfall and revenue opportunities and opening their doors to people with specific access requirements will go a long way to achieving maximum growth."
Direct Enquiries developed InclusiveLondon.com for the GLA launching it in March 2011 and the popularity of the website is such that it has received more than seven million hits.
For London businesses www.inclusivelondon.com is an effective way to communicate with a group of consumers in Europe that collectively has a spending power in excess of £150 billion a year.
-ENDS-
For further information, contact:
Direct Enquiries
Sandra Ingham, PR and Marketing Manager
T: 01344 360101
E: Sandra.ingham@directenquiries.com
Notes for editors
The new iPhone App may be downloaded from the Mayor’s official information portal for 2012 Games and legacy called Inclusive London, www.inclusivelondon.com.
About Direct Enquiries
Direct Enquiries Ltd, a Mitie business, is the UK’s leading provider of access and disability consultancy services developing a range of lean solutions in response to a changing compliance framework and variable economic conditions. The consultancy’s mission is to help businesses minimise risk and maximise revenue from dealing with people with disabilities and specific access requirements. www.directenquiriesltd.com