MITIE has been awarded the national workplace catering account for Virgin Media, the new face of digital communications in the UK, as a result of the merger of the established Telewest and NTL companies in conjunction with the Virgin brand.
This new account for MITIE involves the provision of catering for 12,000 Virgin Media associates across 16 locations in the UK operating staff restaurants, cafes and deli offers as well as delivering hospitality and events.
Key to the successful mobilisation of this account has been the communication and delivery of the Virgin Media ethos and its brand integrity to all the catering teams; and the development of a Virgin Media food offer to bring something fresh and different to the audience, with entrée menu choices including local specialities and global flavours brought to life in bowl food options.
The MITIE marketing campaign produced for the launch ensured that each Virgin Media associate received a desk drop pack offering details of the new services with loyalty incentives and healthy eating discounts. As a result, cash sales have increased since the start of the contract by 6%, and in turn MITIE is now feeding 12% more of the Virgin Media associates.
Robin Hay, Managing Director of MITIE’s Catering business said, “Virgin Media are the leading company in the digital communications industry, and as such, innovation and service are their recognised strengths. As their catering provider we strive to mirror their standards through our enticing food offer and customer service.”
Kas Basra at Virgin Media comments, “The migration of catering services to MITIE has been seamless, this is in no small part due to the dedication and hard work of all those involved. Clearly MITIE has understood our business needs and customer focus. Their attention to detail is commendable with services tailored to site specific requirements. I look forward to developing our excellent working relationship to our mutual benefit”.
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For further information, contact:
David Revis, Investor Relations and PR Manager, MITIE Group PLC
T: 020 7034 7306, M: 07979 702465, E: david.revis@mitie.co.uk
For general information about the company’s activities please visit:
www.mitie.co.uk
Notes for editors:
About MITIE
Delivering quality services to our customers has made MITIE one of the UK’s leading support services companies, delivering Facilities, Engineering and Property Services.
MITIE motivates people to deliver successfully; we employ more than 44,000 people, making us one of the largest employers in the UK. We ensure our 6,500 public and private sector clients are satisfied with their service delivery by recruiting and retaining the best people. MITIE’s unique share ownership ethos ‘Management Incentive Through Investment Equity’ (MITIE) encourages our employees to focus on delivering what our customers want.
We deliver professional, flexible, cost-effective solutions, through our partnerships with clients. Our extensive range of Facilities, Engineering and Property Services is designed to maintain, manage and improve their buildings and surroundings. Whether procuring single, managed or bundled services our clients can be assured that we always deliver service with passion.
MITIE provides all of the Facilities Services that organisations may wish to outsource including Catering, Cleaning, Document Management, Front of House Services, Energy Services, Engineering Maintenance, Facilities Management, Landscaping, Grounds Maintenance, Pest Control, Security and Waste and Environmental Services. MITIE also offers Engineering and Property Services, improving buildings for its customers by providing Building Refurbishment, Fit-Out and Maintenance Services, together with Mechanical & Electrical Engineering.
Our success in delivering sustainable growth, through responsible and proactive engagement with stakeholders, has enabled us to become a FTSE 250 company achieving annual revenues of over £1.2bn, with a national coverage that delivers locally.